The Sony A550 is a mid-range 14.2 megapixel DSLR camera offering enhanced Live View, Auto HDR functionality and high-speed continuous shooting capabilities. Slotting in above the A3- series cameras and below the A700, the Sony Alpha A550 employs a new Exmor CMOS sensor for better low-light images with an increased ISO range of 200-12800. The A550 offers 7fps continuous shooting when using the optical viewfinder or 4fps in Live View mode using the 3 inch tilting LCD screen, while the new Auto HDR mode promises to capture a huge range of shadow and highlight detail in landscapes, interiors and other scenes. The Quick AF Live View of the A3x0 series has been carried over, and is joined by a new Manual Focus Check Live View mode which assists with fine-tuning your composition and focus. A 9-point AF Sensor with eye-start auto-focus, SteadyShot anti-shake system, built-in dust reduction, face detection, smile shutter, a pop-up flash and up to 950 shot battery life complete the A550’s headline specs. The Sony A550 costs £689 / €849 / $950.
